March 13, 2018

Apple’s new ad for the HomePod is a mesmerising work of art

Apple recently published its latest ad for the HomePod, a smart speaker similar to the Amazon Echo and Google Home devices. The commercial is directed by film director Spike Jonze and stars singer/dancer FKA Twigs.

Titled “Welcome Home,” the ad features a woman who, frustrated after what is believed to be a day of work, asks Siri to “play her something [she’d] like.” Siri chooses to play the song “Til It’s Over” by Anderson .Paak and the woman begins to dance as the environment around her changes and stretches.

The HomePod is currently available for purchase for $499.

Tagged with: Art, ,

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