July 6, 2018

Controversial new ad shows women’s body hair, and opinions are very much divided

It’s the sort of thing that makes you think, “how has this never happened before”, but this razor company became the first to show female body hair in an advertisement.

The company, Project Body Hair by Billie, is not just about selling some razors, it’s also aiming to break the taboo of female body hair. The campaign has a pretty simple premise: address the fact everyone has hair and offer a product that can remove it, if desired.

It makes sense, particularly for advertising, because watching ads where someone is shaving a perfectly smooth area of skin looks absurd. Do companies not want to make a before/after comparison in the same way cosmetics and cleaning products do?


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