October 11, 2018

This daydreamy homage to cheesy teen drama taps into the thrill of the chase

Aussie electro-pop singer-songwriter/producer, Jade Alice takes us on a dreamy journey back to school in her single ‘Heartbreak Club’. The song is about day dreamers and deep feelers, spontaneity and raw emotion.

It’s from a female perspective, but rather than conveying an obsession with boys or a particular person, it’s about the hunt. An obsession with the act of pursuing, instead of the subject being pursued.

This idea is empowering and liberating, going against what is generally portrayed in the media. Jade Alice feels there’s nothing stronger than a broken woman who has pulled herself together, so heartbreak is a blessing in disguise.


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